[dailymotion]http://www.dailymotion.com/swf/video/xflehh_big-pony-fragrance-collection-in-4-d-ralph-lauren-light-show_tech?additionalInfos=0[/dailymotion] On Wednesday, Ralph Lauren created a spectacular 4D outdoor lights show, closing down blocks in London and New York in order to celebrate a decade of RalphLauren.com. This spectacle involved an after dark projection which uses the flagship stores as a canvas in order to create the illusion that they’re being ripped apart and […]
Get ready to get your shoegaze on in 2011. The NYC based indie/shoegazing band, Asobi Seksu, have finally announced the release of there 4th Studio Album titled Fluorescence on Polyvinyl Records which they were working on throughout the summer. Have a listen to one of the tracks below!
Edinburgh Festival smash hit Celebrity Autobiography is coming to London next week, with a rolling cast of notable comedians expected to take the stage. What is Celebrity Autobiography you say? It’s a simple formula: Actors and comedians (celebrities in their own right) reading and acting out sections from real celeb autobiographies with often hilarious results. […]
Today in The Big Apple, West Broadway, will arc the launch of street art and ‘PoPaganda’ legend, Ron English’s new pop up exhibition, ‘Status Factory’. English has teamed up with ‘Opera Gallery’ to showcase his newest and most interactive exhibition to date. The pop up installation will consist of a mish-mash of all his well […]
The weekend saw the closing of the Fat Beats store in New York. Over the years Fat Beats has cultivated a reputation for being the centre of the universe for hip-hop vinyl and in-store performances. The store will continue to maintain an on-line existence. DJ A-Trak honoured the trend setting store by providing one of […]
WeAreHQ caught up with Pierre Garroudi at his London Bridge studio/gallery to talk about life as a fashion designer and his current collections. Garroudi is an innovative fashion designer who is making his mark in the competitive fashion industry so WeAre itching to see his next exciting collection and what he has to say! After […]
I recently returned from New York with a pair of the latest offerings from Nike’s engineering genius’, the Nike Zoom Hyperfuse. They are the ONLY pair in the UK and WeAreHQ gave them to one of the best basketball players in the UK, Ryan Cadogan. We filmed him while he was playing at a basketball […]