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><channel><title>WeAreHQ &#187; camera</title> <atom:link href="http://www.wearehq.com/tag/camera/feed/" rel="self" type="application/rss+xml" /><link>http://www.wearehq.com</link> <description>WeAreHQ... Vintage Sunglasses, online Magazine, limited edition sneakers and clothing, photography services...</description> <lastBuildDate>Tue, 07 Feb 2012 15:57:26 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.1</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Canon C300 Digital Cinema Camera</title><link>http://www.wearehq.com/2012/01/new-canon-digital-cinema-camera-c300/</link> <comments>http://www.wearehq.com/2012/01/new-canon-digital-cinema-camera-c300/#comments</comments> <pubDate>Sat, 28 Jan 2012 20:15:16 +0000</pubDate> <dc:creator>Canonjon</dc:creator> <category><![CDATA[DESIGN]]></category> <category><![CDATA[FILM]]></category> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[Canon]]></category> <category><![CDATA[Video]]></category><guid
isPermaLink="false">http://www.wearehq.com/?p=44048</guid> <description><![CDATA[
When the Canon 5DII was announced four years ago, way back in 2008, it was touted by many as the camera that would &#8220;redefine the future of photography&#8221;. But few could have predicted the wave of film and music video makers that were inspired by the accessibility and flexibility of a Canon camera geared towards [...]]]></description> <content:encoded><![CDATA[<p><img
src="http://www.wearehq.com/wp-content/uploads/2012/01/c300.jpg" alt="" title="c300" width="650" height="417" class="aligncenter size-full wp-image-44049" /></p><p>When the Canon 5DII was announced four years ago, way back in 2008, it was touted by many as the camera that would &#8220;redefine the future of photography&#8221;. But few could have predicted the wave of film and music video makers that were inspired by the accessibility and flexibility of a Canon camera geared towards film.</p><p>Although <a
href="http://www.nikon.com/" target="_blank"><strong>Nikon</strong></a> were the first to introduce a DSLR with a HD Movie mode, <a
href="http://usa.canon.com/cusa/professional/products/professional_cameras/cinema_eos_cameras/eos_c300" target="_blank"><strong>Canon</strong></a> sparked a mini-revolution with the 5D II and followed it up with the popular EOS 7D. At the end of last year, Canon announced &#8220;something big&#8221;, something that would once again promise to change the game, that something is the C300. This little beast promises to bridge the gap between the worlds of DSLR film-making and traditional digital cinematography.</p><p>Have a look at this hands-on review by the geniuses <a
href="http://www.bhphotovideo.com" target="_blank"><strong>B&amp;H Photo</strong></a>, in New York:</p><p><a
href="http://www.wearehq.com/2012/01/new-canon-digital-cinema-camera-c300/"><em>Click here to view the embedded video.</em></a></p><p>Go here for detailed specs and more: http://bhpho.to/yXR65K</p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2012/01/new-canon-digital-cinema-camera-c300/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Apple iPhone 4S &#8211; It&#8217;s Here</title><link>http://www.wearehq.com/2011/10/apple-iphone-4s-its-here/</link> <comments>http://www.wearehq.com/2011/10/apple-iphone-4s-its-here/#comments</comments> <pubDate>Wed, 05 Oct 2011 11:50:02 +0000</pubDate> <dc:creator>Canonjon</dc:creator> <category><![CDATA[FASHION]]></category> <category><![CDATA[apple]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[icloud]]></category> <category><![CDATA[iphone 4s]]></category> <category><![CDATA[New]]></category> <category><![CDATA[siri]]></category> <category><![CDATA[Video]]></category><guid
isPermaLink="false">http://www.wearehq.com/?p=37974</guid> <description><![CDATA[The cloak has been lifted and the wonderphone that promises to be the world-beating iPhone 4's successor has now been unveiled. Boasting "over 200" new features [...]]]></description> <content:encoded><![CDATA[<p
style="text-align: justify;"><a
href="http://www.wearehq.com/wp-content/uploads/2011/10/main.jpg"><img
class="alignnone size-large wp-image-37976" title="main" src="http://www.wearehq.com/wp-content/uploads/2011/10/main-650x558.jpg" alt="" width="650" height="558" /></a></p><p
style="text-align: justify;">The cloak has been lifted and the wonderphone that promises to be the world-beating iPhone 4&#8217;s successor has now been unveiled. Boasting &#8220;over 200&#8243; new features, I admit, I&#8217;m seriously looking forward to getting my hands on one of these babies to see what they&#8217;re really capable of.</p><p
style="text-align: justify;">So what do we have to look forward to?</p><ul><li>A new dual-core processor, which Apple claims will make the iPhone 4S twice as fast</li><li>An all new 8MP camera with a wider aperture (I will write more about this when I&#8217;ve had a chance to test it myself)</li><li>Access to iCloud and iO5 (which everyone and their mother had predicted</li><li>And &#8220;Siri&#8221;, something that is truly a glimpse of the future</li></ul><p
style="text-align: justify;">According to Apple, Siri isn&#8217;t like any other voice command feature we&#8217;ve seen before, Siri can apparently understand what you mean and communicate with you to give you a whole new way of interacting with your phone (allegedly).</p><p
style="text-align: justify;">All sounds quite exciting this end. Check out the preview video from Apple <a
href="http://www.apple.com/uk/iphone/?cid=CDM-EU-34161&amp;cp=em-P0010771-177018&amp;sr=em&amp;Email_PageName=P0010771-177018&amp;Email_OID=778f96564a6b93609bac7c2c21ee89f6#video-4s" target="_blank">here</a>.</p><p
style="text-align: justify;"><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2011/10/apple-iphone-4s-its-here/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Review of the new Olympus PEN E-P3</title><link>http://www.wearehq.com/2011/08/review-olympus-pen-e-p3/</link> <comments>http://www.wearehq.com/2011/08/review-olympus-pen-e-p3/#comments</comments> <pubDate>Thu, 18 Aug 2011 19:54:52 +0000</pubDate> <dc:creator>Canonjon</dc:creator> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[3D]]></category> <category><![CDATA[august]]></category> <category><![CDATA[buy]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[compact]]></category> <category><![CDATA[e-p3]]></category> <category><![CDATA[ep-3]]></category> <category><![CDATA[New]]></category> <category><![CDATA[olympus]]></category> <category><![CDATA[PEN]]></category> <category><![CDATA[Photography]]></category> <category><![CDATA[Release]]></category><guid
isPermaLink="false">http://www.wearehq.com/?p=34315</guid> <description><![CDATA[Not a fan of carrying around a big bulky camera? Want quality performance in a compact body? Olympus would have you look no further than their new PEN E-P3.Addressing the criticisms of it's predecessors, the E-P3 claims to have the "World’s Fastest [...]]]></description> <content:encoded><![CDATA[<p
style="text-align: justify;"><a
href="http://www.wearehq.com/wp-content/uploads/2011/08/ep3_front_bk_01lens.jpg"><img
class="alignnone size-large wp-image-34319" title="ep3_front_bk_01lens" src="http://www.wearehq.com/wp-content/uploads/2011/08/ep3_front_bk_01lens-650x384.jpg" alt="" width="650" height="384" /></a><br
/> Not a fan of carrying around a big bulky camera? Want quality performance in a compact body? Olympus would have you look no further than their new PEN E-P3.</p><p
style="text-align: justify;">Addressing the criticisms of it&#8217;s predecessors, the E-P3 claims to have the &#8220;World’s Fastest  AF&#8221;, powered by an impressive 35-point F.A.S.T. (Frequency Acceleration Sensor  Technology) Autofocus Tracking System. The AF on this little beast offers 35 separate  focus points covering most of the sensor, enabling the camera  to pin-point focus accuracy on  small subjects wherever they appear in  the frame.</p><p
style="text-align: justify;">Another welcome edition in this third edition is in-built flash and a vastly improved OLED display screen, coupled with a beautifully crafted body, the E-P3 is without doubt one of the more attractive prospects out there in the compact market.</p><p
style="text-align: justify;"><a
href="http://www.wearehq.com/wp-content/uploads/2011/08/ep3-back.jpg"><img
class="size-full wp-image-34317 aligncenter" title="ep3 back" src="http://www.wearehq.com/wp-content/uploads/2011/08/ep3-back.jpg" alt="" width="555" height="328" /></a><br
/> However, some criticism still remains, the camera relies on what feels like an unnecessarily complex menu system, relying on numerous screens to display various different types of shooting information. So for the casual user or anyone new to the PEN series may find the interface a bit arduous to get to grips with.</p><p
style="text-align: justify;">But probably the toughest criticism that can be levelled at the E-P3 is that it&#8217;s 12 mega-pixel sensor isn&#8217;t competitive enough, with many lower-range and more affordable models offering decent ISO performance on larger sensors. With the speed at which technology in this field is developing, you&#8217;d be forgiven for expecting a 16 mega-pixel sensor at least, but perhaps this was neglected to keep the cost down &#8211; a trade off between delivering blistering AF speed over mega-pixels perhaps?</p><p
style="text-align: justify;">Although, any serious camera-enthusiast knows that mega-pixels aren&#8217;t the be-all and end-all, so perhaps you can overlook the outdated 12MP elephant in the E-P3&#8217;s room. If you&#8217;re looking for a quality, versatile camera, with a host of attractive features &#8211; all packaged up in a classically crafted body &#8211; the Olympus E-P3 is a pleasure to shoot with. Expect to pay around the £699-799 mark for the privilege though, so if money is an option, make sure you check out a <a
href="http://www.jessops.com/Directory/catalogue.ashx/$s=Olympus%20E-P3?fh_location=//jessops/en_GB/isvisible=1/$s=Olympus%20E-P3&amp;tduid=76f5f1db2f0658ed383cebec8c151fd7&amp;urlRefer=http://www.jessops.com/Directory/catalogue.ashx/$s=Olympus%20E-P3" target="_blank">few alternatives</a>.</p><p
style="text-align: justify;"><strong>Key features of the E-P3 include:</strong></p><p
style="text-align: justify;">- 35-point F.A.S.T. AF (autofocus) system<br
/> - 12.3 megapixel High Speed Live MOS Sensor with 1080i full HD movie compatibility<br
/> - TruePic VI image processing engine<br
/> - 3D Shooting mode<br
/> - High-sensitivity shooting at ISO12800<br
/> - 3.0-inch OLED display with touch screen panel</p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2011/08/review-olympus-pen-e-p3/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Rube Goldberg Inspired Photography Machine</title><link>http://www.wearehq.com/2011/07/rube-goldberg-inspired-photography-machine/</link> <comments>http://www.wearehq.com/2011/07/rube-goldberg-inspired-photography-machine/#comments</comments> <pubDate>Tue, 12 Jul 2011 19:41:55 +0000</pubDate> <dc:creator>Canonjon</dc:creator> <category><![CDATA[ART]]></category> <category><![CDATA[FILM]]></category> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[2D Photography]]></category> <category><![CDATA[2D Photography Inc.]]></category> <category><![CDATA[2D Photography Rube]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[David Dvir]]></category> <category><![CDATA[Goldberg]]></category> <category><![CDATA[Joby]]></category> <category><![CDATA[Lowepro]]></category> <category><![CDATA[Machine]]></category> <category><![CDATA[Pelican]]></category> <category><![CDATA[Penny Auctions Canada]]></category> <category><![CDATA[Photography]]></category> <category><![CDATA[Rube]]></category> <category><![CDATA[SanDisk]]></category> <category><![CDATA[Video]]></category><guid
isPermaLink="false">http://www.wearehq.com/?p=31576</guid> <description><![CDATA[The good people over at 2D Photography Inc. have created something of a masterpiece, inspired by  the team's head honcho David Divr, simply playing with some memory cards.If like me, you love all things Photography related, prepare to be spellbound [...]]]></description> <content:encoded><![CDATA[<p>The good people over at <a
href="2dphotography.ca" target="_blank">2D Photography Inc.</a> have created something of a masterpiece, inspired by the team&#8217;s head honcho David Divr, simply playing with some memory cards.</p><p>If like me, you love all things Photography related, prepare to be spellbound for 4 minutes and 13 seconds, starting&#8230;</p><p>NOW:<p><a
href="http://www.wearehq.com/2011/07/rube-goldberg-inspired-photography-machine/"><em>Click here to view the embedded video.</em></a></p></p><p>Wasn&#8217;t that glorious? (Rhetorical question) Of course it was! Now check out the making of for some creative inspiration:</p><p><a
href="http://www.wearehq.com/2011/07/rube-goldberg-inspired-photography-machine/"><em>Click here to view the embedded video.</em></a></p><h2 style="text-align: center;">&#8220;If at first you don&#8217;t succeed, try another 98 times.&#8221;</h2><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2011/07/rube-goldberg-inspired-photography-machine/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Innovative Technology for Active Photographers</title><link>http://www.wearehq.com/2011/05/capture-camera-clip-system/</link> <comments>http://www.wearehq.com/2011/05/capture-camera-clip-system/#comments</comments> <pubDate>Sat, 21 May 2011 09:30:52 +0000</pubDate> <dc:creator>Canonjon</dc:creator> <category><![CDATA[DESIGN]]></category> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[Capture Camera Clip System]]></category> <category><![CDATA[grip]]></category> <category><![CDATA[Innovation]]></category> <category><![CDATA[New]]></category> <category><![CDATA[Photography]]></category> <category><![CDATA[Technology]]></category> <category><![CDATA[tripod]]></category><guid
isPermaLink="false">http://www.wearehq.com/?p=27632</guid> <description><![CDATA[
Every now-and-then innovative technology comes along that eases the daily slog. As a professional photographer I&#8217;m always looking for ways to ease the burden of carrying around valuable equipment and improve work flow. The Capture Camera Clip System created by entrepreneur and inventor Peter Dering promises to do both. Check out this video:I also love [...]]]></description> <content:encoded><![CDATA[<p
style="text-align: justify;"><a
href="http://www.wearehq.com/wp-content/uploads/2011/05/capture.jpg"><img
class="alignnone size-large wp-image-27634" title="capture" src="http://www.wearehq.com/wp-content/uploads/2011/05/capture-650x434.jpg" alt="" width="650" height="434" /></a></p><p
style="text-align: justify;">Every now-and-then innovative technology comes along that eases the daily slog. As a professional photographer I&#8217;m always looking for ways to ease the burden of carrying around valuable equipment and improve work flow. The Capture Camera Clip System created by entrepreneur and inventor Peter Dering promises to do both. Check out this video:</p><p
style="text-align: justify;"><p><a
href="http://www.wearehq.com/2011/05/capture-camera-clip-system/"><em>Click here to view the embedded video.</em></a></p></p><p
style="text-align: justify;">I also love the way he&#8217;s gone about developing this product through <a
href="http://www.kickstarter.com/" target="_blank">Kickstarter</a> with supporters and future customers donating to back the project. Not only will people be buying something awesome, they&#8217;ll be able to say their contribution helped to launch it.</p><p
style="text-align: justify;"><a
href="http://www.kickstarter.com/projects/97103764/capture-camera-clip-system" target="_blank">Click here</a> for more information and videos.</p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2011/05/capture-camera-clip-system/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Nikon Photo Contest International 2010-2011</title><link>http://www.wearehq.com/2010/08/nikon-photo-contest-international-2010-2011/</link> <comments>http://www.wearehq.com/2010/08/nikon-photo-contest-international-2010-2011/#comments</comments> <pubDate>Mon, 02 Aug 2010 17:00:55 +0000</pubDate> <dc:creator>B</dc:creator> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[competition]]></category> <category><![CDATA[Nikon]]></category><guid
isPermaLink="false">http://wearehq.com/?p=10734</guid> <description><![CDATA[
Nikon has announces the launch of this year’s Nikon Photo  Contest International, which is open to entries from photographers of all  skill levels worldwide. Now in its 33rd year, the global  competition is established as one of the world’s most important and  inspiring contests.
You can enter between  September 1st to [...]]]></description> <content:encoded><![CDATA[<p><img
class="aligncenter size-full wp-image-10736" title="nikon-d3x-released" src="http://wearehq.com/wp-content/uploads/2010/08/nikon-d3x-released.jpg" alt="" width="600" height="450" /></p><p>Nikon has announces the launch of this year’s Nikon Photo  Contest International, which is open to entries from photographers of all  skill levels worldwide. Now in its 33rd year, the global  competition is established as one of the world’s most important and  inspiring contests.</p><p>You can enter between  September 1st to November 30th and the winners announced in June  2011. The 33rd Nikon Photo Contest International provides an opportunity  for photographers to showcase their work and to contribute to  photographic culture.</p><p>Since it was first held in 1969, the  contest has steadily gained popularity with more than 320,000  photographers who have collectively submitted over 1,310,000 photos. In  2008-2009 more than 18,000 photographers from 153 countries submitted  over 51,000 photos. These numbers represent records for the largest  number of entries by the most applicants from the most countries ever,  establishing the Nikon Photo Contest International as a truly  international competition.</p><p>For more information on the contest and to enter, click <a
href="http://imaging.nikon.com/products/imaging/activity/npci/npci2010-2011/index.htm" target="_blank">here</a>.</p><p>Good luck to all entrants!</p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2010/08/nikon-photo-contest-international-2010-2011/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>iPhone DSLR Prototype</title><link>http://www.wearehq.com/2010/07/iphone-dslr-prototype/</link> <comments>http://www.wearehq.com/2010/07/iphone-dslr-prototype/#comments</comments> <pubDate>Sun, 25 Jul 2010 09:21:33 +0000</pubDate> <dc:creator>Manish</dc:creator> <category><![CDATA[NEWS]]></category> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[DSLR]]></category> <category><![CDATA[iPhone]]></category><guid
isPermaLink="false">http://wearehq.com/?p=10485</guid> <description><![CDATA[After images of an iPhone with a DSLR lens popped up on the internet with no extra information, it clearly caught the attention of many. Here comes another attempt, but in a working prototype form.For more information, check out http://iphonedslr.com
]]></description> <content:encoded><![CDATA[<p>After images of an iPhone with a DSLR lens popped up on the internet with no extra information, it clearly caught the attention of many. Here comes another attempt, but in a working prototype form.</p><p><img
class="alignnone size-large wp-image-10486" title="iPhoneDSLR1A" src="http://wearehq.com/wp-content/uploads/2010/07/iPhoneDSLR1A-650x433.jpg" alt="" width="650" height="433" /></p><p><img
class="alignnone size-large wp-image-10487" title="iPhoneDSLR1B" src="http://wearehq.com/wp-content/uploads/2010/07/iPhoneDSLR1B-650x433.jpg" alt="" width="650" height="433" /></p><p><img
class="alignnone size-large wp-image-10488" title="iPhoneDSLR1C" src="http://wearehq.com/wp-content/uploads/2010/07/iPhoneDSLR1C-650x433.jpg" alt="" width="650" height="433" /></p><p><a
href="http://www.wearehq.com/2010/07/iphone-dslr-prototype/"><em>Click here to view the embedded video.</em></a></p><p><a
href="http://www.wearehq.com/2010/07/iphone-dslr-prototype/"><em>Click here to view the embedded video.</em></a></p><p>For more information, check out <a
href="http://iphonedslr.com" target="_blank">http://iphonedslr.com</a></p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2010/07/iphone-dslr-prototype/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Explosive Photos of the Eyjafjallajökull Eruption</title><link>http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/</link> <comments>http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/#comments</comments> <pubDate>Thu, 08 Jul 2010 17:45:42 +0000</pubDate> <dc:creator>B</dc:creator> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[DSLR]]></category> <category><![CDATA[Eyjafjallajökull]]></category> <category><![CDATA[Hans Strand]]></category> <category><![CDATA[Hasselblad H4D-4]]></category> <category><![CDATA[iceland]]></category> <category><![CDATA[Phocus 2.5]]></category><guid
isPermaLink="false">http://wearehq.com/?p=10067</guid> <description><![CDATA[A number of our team are into their photography, and when we got sent this press release by Hasselblad Photography Magazine, we just had to share it with you. It showcases Swedish landscape photographer Hans Strand, using the Hasselblad H4D-4 camera (with no additional equipment) to capture epic pictures of the Eyjafjallajökull volcanic eruption in [...]]]></description> <content:encoded><![CDATA[<p>A number of our team are into their photography, and when we got sent this press release by Hasselblad Photography Magazine, we just had to share it with you. It showcases Swedish landscape photographer Hans Strand, using the Hasselblad H4D-4 camera (with no additional equipment) to capture epic pictures of the Eyjafjallajökull volcanic eruption in Iceland.</p><p>The H4D-40  features a 40 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H system cameras, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance.</p><a
href='http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/image4/' title='Image4'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/07/Image4-170x170.jpg" class="attachment-thumbnail" alt="" title="Image4" /></a> <a
href='http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/image3/' title='Image3'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/07/Image3-170x170.jpg" class="attachment-thumbnail" alt="" title="Image3" /></a> <a
href='http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/image2/' title='image2'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/07/image2-170x170.jpg" class="attachment-thumbnail" alt="" title="image2" /></a> <a
href='http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/image1/' title='Image1'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/07/Image1-170x170.jpg" class="attachment-thumbnail" alt="" title="Image1" /></a> <a
href='http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/hasselblad_h4d-40_1/' title='hasselblad_h4d-40_1'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/07/hasselblad_h4d-40_1-170x170.jpg" class="attachment-thumbnail" alt="" title="hasselblad_h4d-40_1" /></a><p>Check out the release:</p><blockquote><p>Renowned for his aerial photography, landscape photographer Hans Strand came within 600 meters<br
/> of the Icelandic volcano Eyjafjallajökull in a Cessna 172, recording the eruption that kept European air<br
/> traffic grounded for weeks at close range with his H4D-40. It took Hans Strand seven attempts to fly<br
/> to Iceland due to the vast ash cloud of the Eyjafjallajökull volcano. Yet his persistence paid off, as he<br
/> was one of the few photographers to capture images of the massive eruption.</p><p>Well aware of the extreme shooting conditions aboard the Cessna and the unique nature of his pictures,<br
/> Strand took a camera that he could depend on completely: his H4D-40. Not only its reliability during<br
/> the shoot, but also the quality of the results confirm that he made the right decision. His spectacular<br
/> shots captured individual particles of ash within the dark cloud as well as the veil-like rain of dust – not<br
/> to mention chunks of rock being ejected from the crater with tremendous force. While Strand felt safe<br
/> in the Cessna, he describes the spectacle as awe-inspiring: “The noise of the volcano was incredible.<br
/> There were continuous explosions and huge bursts of lava shooting into the sky.”</p><p>In the face of such difficult conditions, the 54-year-old professional photographer also chose to rely on his Hasselblad for this shoot because he wanted to make extreme enlargements of his photos. TheH4D-40’s outstanding image quality and high resolution guarantee that even the most minute detailsappear razor-sharp and with excellent definition. Working in the confines of the Cessna, the medium format camera proved as convenient as a 35mm DSLR: “I set the sensitivity to ISO 200 and the shutterspeed to 1/800, and that was it – I was just pointing and shooting,” he recalls.</p><p>Strand not only used the H4D-40 for hand-held shots while airborne. He also worked without a tripod<br
/> on the ground, framing the ash cloud as a dramatic background to the tranquil Icelandic landscape:<br
/> “The H4D-40 is naturally an outdoor camera, and it’s just as well-suited for this job as a conventional<br
/> DSLR. I also used it for hand-held shots of Icelandic ponies near the ash cloud.”</p><p>For his close-up pony portraits, Strand relied on his camera’s True Focus technology, the most important<br
/> advance of the H4D generation. Thanks to this innovation, he was able to correctly and accurately<br
/> focus on a pony on the left-hand edge of the frame, despite the close range. “True Focus worked<br
/> perfectly, just as I had expected,” he notes.</p><p>“I cleaned it carefully every time I left the car.”</p><p>Back at his computer, Strand used the latest update of Phocus, Hasselblad’s workflow software. “I<br
/> processed the images in Phocus 2.5, and I think it’s a fantastic application. The shots needed virtually<br
/> no further editing after the initial processing.” And while the colors of his images are extremely vivid,<br
/> Strand did not doctor them after the fact. “To pre-empt discussions about falsified colors, I make it a<br
/> point to only correct the color balance,” he explains. “The intense blue of the ash cloud background is<br
/> completely authentic. You really have to see the colors of Iceland to believe them.”</p><p>“The camera got pretty dirty while shooting the interior of the ash cloud from the ground,” reports<br
/> Strand, who had no problems keeping his gear operational under such extreme conditions in the field:</p></blockquote><p>A few of his impeccable pictures (remember, no tripod or any other equipment was used; just man, and camera):</p><p>Thanks to <a
href="http://www.hasselblad.co.uk/" target="_blank">Hasselblad   Photography Magazine</a> for the press release.</p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2010/07/explosive-photos-of-the-eyjafjallajokull-eruption/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Sony to release 500mm f4 SUPER TELEPHOTO LENS</title><link>http://www.wearehq.com/2010/05/sony-to-release-500mm-f4-super-telephoto-lens/</link> <comments>http://www.wearehq.com/2010/05/sony-to-release-500mm-f4-super-telephoto-lens/#comments</comments> <pubDate>Fri, 14 May 2010 08:42:08 +0000</pubDate> <dc:creator>Coach</dc:creator> <category><![CDATA[DESIGN]]></category> <category><![CDATA[PHOTOGRAPHY]]></category> <category><![CDATA[500mm]]></category> <category><![CDATA[alpha]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[lenses.]]></category> <category><![CDATA[sony]]></category> <category><![CDATA[super-telephoto]]></category><guid
isPermaLink="false">http://wearehq.com/?p=7874</guid> <description><![CDATA[Recently spotted at the PMA Trade show, the Sony booth was being closely monitored as the announcement of the highly expensive and truely remarkable 500mm f4 Super-Telephoto with &#8220;G&#8221; glass is being released very soon. As well as other bits from Sony to be released and also some really nice Pro lenses from other brands, [...]]]></description> <content:encoded><![CDATA[<p>Recently spotted at the PMA Trade show, the Sony booth was being closely monitored as the announcement of the highly expensive and truely remarkable 500mm f4 Super-Telephoto with &#8220;G&#8221; glass is being released very soon. As well as other bits from Sony to be released and also some really nice Pro lenses from other brands, the 500mm from Sony lens out shadowed them all&#8230;</p><p><img
class="aligncenter size-large wp-image-7875" title="4378945371_d148d6fa4f_b" src="http://wearehq.com/wp-content/uploads/2010/05/4378945371_d148d6fa4f_b-650x487.jpg" alt="" width="650" height="487" /></p><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2010/05/sony-to-release-500mm-f4-super-telephoto-lens/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mini Digital Camera</title><link>http://www.wearehq.com/2010/04/mini-digital-camera/</link> <comments>http://www.wearehq.com/2010/04/mini-digital-camera/#comments</comments> <pubDate>Wed, 14 Apr 2010 18:19:15 +0000</pubDate> <dc:creator>Manish</dc:creator> <category><![CDATA[DESIGN]]></category> <category><![CDATA[camera]]></category> <category><![CDATA[Cool]]></category> <category><![CDATA[Photography]]></category><guid
isPermaLink="false">http://wearehq.com/?p=6802</guid> <description><![CDATA[Although not the most serious of cameras in the technical department, this one is great for the novelty value. The Chobi Mini Digital Camera is so small you will probably lose it on the 1st day you get your hands on it! Its dimensions are 4.4cm × 2.9cm × 1.2cm while only weighing an ultra [...]]]></description> <content:encoded><![CDATA[<p>Although not the most serious of cameras in the technical department, this one is great for the novelty value. The Chobi Mini Digital Camera is so small you will probably lose it on the 1st day you get your hands on it! Its dimensions are 4.4cm × 2.9cm × 1.2cm while only weighing an ultra light 14 grams. It boasts a <strong>5MP</strong> sensor and can take photos at a resolution of 2048 x 1536 and can record video at a resolution of 1280 x 960 at 30fps. If that wasn&#8217;t enough for you, it also doubles up as a voice recorder! All of this is stored on a microSDHC memory card!</p><a
href='http://www.wearehq.com/2010/04/mini-digital-camera/chobi1/' title='chobi1'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/04/chobi1-170x170.jpg" class="attachment-thumbnail" alt="" title="chobi1" /></a> <a
href='http://www.wearehq.com/2010/04/mini-digital-camera/chobi2/' title='chobi2'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/04/chobi2-170x170.jpg" class="attachment-thumbnail" alt="" title="chobi2" /></a> <a
href='http://www.wearehq.com/2010/04/mini-digital-camera/chobi3/' title='chobi3'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/04/chobi3-170x170.jpg" class="attachment-thumbnail" alt="" title="chobi3" /></a> <a
href='http://www.wearehq.com/2010/04/mini-digital-camera/chobi4/' title='chobi4'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/04/chobi4-170x170.jpg" class="attachment-thumbnail" alt="" title="chobi4" /></a> <a
href='http://www.wearehq.com/2010/04/mini-digital-camera/chobi5/' title='chobi5'><img
width="170" height="170" src="http://www.wearehq.com/wp-content/uploads/2010/04/chobi5-170x170.jpg" class="attachment-thumbnail" alt="" title="chobi5" /></a><div
style='clear:both'></div>]]></content:encoded> <wfw:commentRss>http://www.wearehq.com/2010/04/mini-digital-camera/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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