Quai 54 is an annual basketball tournament that has been running for over a decade, held in the vibrant city of Paris. It is the largest basketball tournament in Europe and draws the basketball elite from all across the globe. Quai 54 has a long collaborative history with Nike, Jordan brand and Footlocker. We were asked by Nike to capture imagery of the limited edition product that included both apparel and footwear that were to be released to celebrate the tournament. WeareHQ had to shoot key models from Nike and Jordan brands portfolio. These models had a deep cultural relevance, and intriguing narratives. From WeareHQ’s selection of location as well as other factors we were able to convey each shoes narrative to the designated audience. The photography appeared on the footlocker.eu website and was a key factor in raising awareness and celebrating Quai 54 across Western Europe.