Nike Tech Pack Armoury

Client: Nike


In celebration of their new Tech Fleece Aeroloft Collection, and new Sneakerboots for 2015, Nike created an exciting concept space in central London called the ‘Armoury’. The strictly invite only space was a totally immersive environment consisting of six rooms, each room emulating a different weather condition to show off the resistant properties of the new Tech Pack, and Sneakerboot collections. WeareHQ were asked by Nike to document the specially invited guests journey throughout the space and experience. The imagery captured by WeareHQ was used in the Nike press release and appeared on numerous social media channels. Our photography was also featured on a vast variety of influential communicative websites like Hypebeast, and Highsnobiety.