Jordan Brand ‘Take flight campaign’

Client: NIKE/FOOTLOCKER



Services: , ,

Due to our expert knowledge of the game of basketball and the basketball scene in London WeareHQ was approached and asked to consult and write editorials featuring key athletes from team Jordan for the take flight campaign to appear on both footlocker.eu and jumpman23.com. It was absolutely imperative for the client to have the narratives of the editorials infused with the most delicate nuances and details known by people with in-depth knowledge to both educate the readers and show genuine authenticity. The editorials increased engagement with the footlocker.eu site. A positive correlation between the increase sales of the product featured in the editorials and the editorials was also prevalent.