In celebration of Nike’s iconic Air max models, the sportswear giants decided to celebrate ‘Air max day’ globally. Nike asked WeAreHQ to capture content from the festivities of the day in various locations in London. This included photography features on key influencers in the city. As well as photography features WeAreHQ was responsible for orchestrating interviews with influencers and well respected figures amongst the sneaker community. In these interviews the WeAreHQ team had to generate interview questions, and conduct interviews for 6 key individuals from different creative and athletic backgrounds to help document their opinions and memorable experiences with the iconic Air max models. The interviewees ranged from the famed artist Dave white to Olympian Perri Shakes-Drayton.
WeAreHQ was also tasked with capturing imagery of the numerous installations from marquee retailers across the capital including Liberty, Niketown London, and Footpatrol.