New York skate label Supreme have unveiled their Spring/Summer 2012 lookbook and from the look of things, they’ve gone in hard as usual. As much as the hype train for the brand has carried momentum, since the opening of their London spot, they certainly don’t disappoint here.

This rather large collection consists of staple pieces including a variation of hats; New Era fitters, snapbacks and 5-panels; coach jackets and pullover hoods. Sophisticated menswear make up the rest of the collection with a more fashion forward approach. Classic jackets like the bomber gets a superb suede spin with a plaid lining, the Harrington gets a rather extravagant couture Ottoman all over print. Speaking of prints, they play a major part in this capsule and mark my personal favourites, them being both Hawaiian and reptile short sleeve shirts, woodland camouflage leg wear, a floral pullover hood which has its print on the lining of the Schott Leather Flight Jacket that’s made of a really buff buttery leather — quite possibly the most desirable piece here.

There are plenty more items making up the collection including accessories, which we’ll definitely shout about the best bits real soon. In the meantime, have a butchers through Supreme’s Spring/Summer 2012 lookbook below. The collection’s to drop this Thursday 23rd February at the label’s London spot.

We were recently invited to Showcase Live’s 5th Anniversary, to be introduced to the sounds of Elsie. Showcase Live aims to bring carefully selected unsigned and rising artists from around the UK to the attention of the music industry. Their alumni includes the likes of pop artists Lawson, JLS and Jessie J. A native of Liverpool, Elsie has relocated to London, blessing audiences with a signature sassy, and engaging attitude.

Having been compared to Gwen Stefani by many, we were curious to see what she was about. Of the acts to take to the stage, we were thoroughly impressed with her stage presence, crowd interaction, and the original sound. Elsie’s raspy vocals were definitely heeded and admired by the packed venue, which also had Pixie Lott in attendance.

Performing her Jimmy Lowe produced ‘Assassin (Bang Bang)’, as well as ‘Dangerous Dog’, ‘Time To Go’, and her ode to London aptly named ‘London Town’, we were certainly impressed with her musical talent.  Elsie makes music for people who like to drink, dance and hear about real life over riff-heavy, Blondie-inspired tracks played by her band. In her own words, “I’m doing songs for people who listen to Rihanna or Lady GaGa, but love a bit of Kasabian or Arctic Monkeys too”

Look out for more Elsie releases in the future. In the mean time, check out the images from the night and her video for ‘The Assassin (Bang Bang)’.

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Words and photography: B and Freethought

London Fashion Week kicked off Friday last week and it definitely went off with a bang. The first day is always full of anticipation and excitement; no one really knows what is going to be thrown their way. However it’s not only the runway shows that get the crowds talking; it’s the street style as well. You cannot walk two feet without someone shoving a camera at you or you wanting to do the same to them. The crowds at Somerset House were certainly dressed to impressed, from the gorgeously elegant to weird wacky and wonderful. It was my job to capture the best of the best over the weekend just gone by.

Above left: The gorgeous lady showcases simple elegance brilliantly. Simple and understated sometimes make the biggest statements. The lady wore an Erdem top which had been layered over a simple chiffon shirt which adds a quirky edge to her look, which I love. It’s teamed with a chic cream Chanel-esque skirt gives off a sophisticated edge. When it comes to fashion, it’s every last detail that brings the whole outfit together, so the shoes have to be the statement item here — open toe and covered in gems. Dazzling!

Above right: Rock chic done well here. This lady’s vintage leather biker jacket has been revamped with studs and gone sleeveless, giving it a new lease of life. It’s used as a vest over a cute cropped blazer — smart style with a biting edginess. Her worn-in denim carries a lot of character with added touches of vintage patches. She definitely blends rough and smooth together well!

Above left: Fur has been everywhere over the winter season and the weather being the way it is, it looks like it’s here to stay. The fur gilet is the statement piece and I love it, matched with the muted army tones of the rest of the outfit gives of a classically chic outfit.

Above right: So who said it was only the ladies that could be as chic as Vicky B? This chap as it down to a tee — the sunglasses and the oversized bag — its all going on. And I love the attitude and confidence needed to pull off this look. Once again it’s all about the statement fur gilet which gives that extra something to the outfit.

Above left: This was one of my fave looks of the day ,she looks absolutely stunning, channeling Celine and Chloe for this look. The best part of the look is the uber bright lemon yellow top poking out from underneath once again a statement fur coat in a luxurious clotted cream colour — it just adds that extra zing and brings the outfit to life.

Above right: As soon as I saw this outfit it screamed 1940s glamour at me which I adore. The supple silk dress which is the definition of elegance paired with yet another fur stole just adds to air of wealth and glamour which 1940s hollywood was all about.

Photos: Tor for WeAreHQ

If you’re reading this, we hope its on your brand spanking new PlayStation VITA which has officially launched in the UK as of today! If you haven’t, then you should make your way to the high street and pick one up now! Did I hear you say your mobile phone plays games? That is like comparing a vintage Nokia mobile phone with the latest iPhone!

Sony’s new system is probably the most powerful handheld games console to date. There are quite a few extra little additions to make this more than an upgraded PSP, this includes a stunning OLED front touch screen and rear touch pad, dual analog sticks, motion sensors, and dual cameras.The VITA comes in 2 models, one with Wi-Fi, the other with Wi-Fi and 3G. This allows you to connect and play with other VITA owners around the world for exciting online gameplay as well as bringing the more familiar social networking and communications services such as Facebook, Skype and Twitter.

Technology aside, there are some great launch titles available which include Uncharted Golden Abyss, WipEout 2048, Little Deviants and EA’s FIFA Football! The retail is £230 (Wi-Fi model) and £280 (Wi-Fi + 3G model).

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It’s Shrove Tuesday. This post isn’t for those who are already in the kitchen mixing up the medicine. Here’s a little inspirational book and trailer for the ones that aren’t. Author Jim Belosic of Belosic Panacakes was tired of making traditional pancakes for his daughter, until one day she put him to the test and asked for a princess pancake. Yes, you heard; a princess pancake. This challenge progressed to what he has now and that’s his own custom pancake book, OMG Pancakes.

Maybe next year will be an “OMG” Pancake Day. You can buy the book here and check out the book’s trailer below.

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Foamposite madness has found its way to the UK. As some might know, the Air Foamposite is my favourite silhouette in my entire collection.  Back in 2010, I wrote a small piece on the ‘Foams’, as they’re nicknamed. Since ‘97 I have worn these shoes and was always told that they looked like space boots. 15 years on, Nike are to release them in all its “outer space” glory, as the Foamposite One ‘Galaxy’.

They are a part of a Galaxy pack to commemorate the NBA All-Star Game this year. A supernova print is applied across the whole upper and the glow-in-the dark-soles are a very cool feature on these too. Before buying these, I urge you all to do your research on them, know the history, know who Penny Hardaway is and you will appreciate them on a completely different level. Do they compare to the original Blue Foamposite ones? Not at all. Will I get a pair? Without doubt!

These are to be released on March 3rd and I for one will be waiting in line for a pair. They’ll be available from Crooked Tongues, Nike Town London and House of Hoops.

With their rustic, no nonsense, yet characteristic approach to mixes (hence the nonchalant mixtape artwork), London duo The Mood1es — DJ Cavalry and DJ Bruce Wayne — offer up a mixtape that celebrates Dutchhouse beats and edits.

Working away from their League of Extraordinary Gentlemen collective, the two got in their kitchen to cook up a mix that gives out an upbeat, party vibe from a house perspective; something definitely needed to bring a little warmth to the grey weather around us!

The Mood1es ensure that this mix will compliment any part of your day, from going to work, getting ready to hit a club or even dusting your antiques!

Check out their introductory sound to the masses.

Two of Britain’s best come together for the greater good! Fashion designer Alice Temperley and Filofax have joined forces to create a few limited edition personal organisers for London Fashion Week.

The collection designed under the Temperley London brand and entitled ‘Your Life in Your Hands’, is made up of two bespoke Filofax’s (The Guinea and The Affair) taking inspiration from Alice’s archives. Priced at £375 and £399, the collaborative collection is handmade from the finest premium leathers and fabrics, bringing to life two original and distinctive designs.

You can purchase these pieces from the Filofax boutique on Neal Street, Covent Garden or the stationery department of Selfridges, London from Monday February 20th.

Check out the ‘Your Life in Your Hands’ video below, as Alice discusses the collaboration.

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Saville Row’s B-Store has opened a temporary store in Liberty. The installation space by Tom Finch and Coville-Walker studio houses the new and exclusive B-Store Loves Liberty collection which sees the inclusion of women’s wear for the first time. Each garment features a Liberty print twist as expected, and is accompanied by coordinating bags and shoes. The new space can be seen until 28th February.

The Quaranteam have been bumped on our playlist since this sound collective dropped their self-titled EP back in January. This mean team consists of a handful of WeAreHQ’s favorite British rappers being Skillit, K-Nite, Loudmouth Melvin, Chris Mentalist and Pyro Barz.

They’ve released these visuals to ‘Carnage’ that’s lifted off their EP. The production on both music — I love strings on a track — and visual fronts are hard, including everyone’s lyrical wordplay. A monochrome video is loaded with various words from the tune’s lyrics and metaphorical images hit the tune home. It’s a bold look. Big up The Quaranteam member Loudmouth Melvin on directing and editing the video, who opens up the carange on the track itself.

Check the tune and awesome visuals below. If you like what you hear, The Quaranteam’s self-titled EP is free on download.

Click here to view the embedded video.