WeAreHQ http://www.wearehq.com WeAreHQ | UK Streetwear, Culture & Music Blog Thu, 23 May 2013 17:28:36 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Belle & Vidére Nike T-Light Lampshadeshttp://www.wearehq.com/2013/05/belle-videre-nike-t-light-lampshades/ http://www.wearehq.com/2013/05/belle-videre-nike-t-light-lampshades/#comments Thu, 23 May 2013 17:28:21 +0000 Denis http://www.wearehq.com/?p=56113

We get to see a slew of reissued sports footwear all the time, but unfortunately the t-shirts from way back when don’t get the same love for a comeback, and we get nostalgic especially since we when we can’t find into them anymore. On that tip, this re-appropriation of vintage Nike get a new lease of life by London-based Belle & Vidére. The good folks there have come up with a novel, yet cool idea for lampshades. By using decades-old classic Nike tees, they take nostalgia to a grown up level. The Just Do It, shoe love tribute and Air Jordan efforts are a sweet interior-design-meets-sportswear win, particularly the standout 1992 Sir Charles Barkley battling Godzilla graphic, and they’ll all stand proudly in any room. This doesn’t stop there, as old football shirts (Arsenal’s bruised banana 1991-93 away kit comes to mind) or any sentimental vintage globber can get a rework. The possibilities are endless. If you’ve got something in mind, hit up Belle & Vidére, also be sure to check out their other stunning work.

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Nike’s Phil Knight On How He Became A Believer in Advertisinghttp://www.wearehq.com/2013/05/nikes-phil-knight-on-how-he-became-a-believer-in-advertising/ http://www.wearehq.com/2013/05/nikes-phil-knight-on-how-he-became-a-believer-in-advertising/#comments Thu, 23 May 2013 14:43:33 +0000 Denis http://www.wearehq.com/?p=57988

The influence by Nike and Phil Knight, co-founder and chairman of the company, has been huge upon the world of advertising with many memorable campaigns over the last few decades that have contributed significantly towards Nike’s success. Phil Knight recently sat down and discussed about advertising with Ad Age to discuss about the brand’s longtime relationship with creative agency Wieden + Kennedy, his initial dislike of traditional advertising and certain elements of the industry, such as paying top dollar for athletes’ endorsements.

The Nike chairman noted the kind of media buzz that Nike advertising often creates is also key. “When we get it right, they go together. It’s not easy to do, but getting those two things to go together behind a great product is what makes a successful campaign.” You can watch the interview below and be sure to head over here to read the full feature.

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Nike Unveils the England 2013 Home Kithttp://www.wearehq.com/2013/05/nike-unveils-the-england-2013-home-kit/ http://www.wearehq.com/2013/05/nike-unveils-the-england-2013-home-kit/#comments Mon, 20 May 2013 03:38:10 +0000 Denis http://www.wearehq.com/?p=58128

After almost 60 years of Umbro being England’s national football kit supplier, Nike have taken over the reigns and today unveiled the country’s new home kit, celebrating the Football Association’s 150th anniversary. This is paid tribute to on the traditional white and navy shirt in gold touches in the Three Lions’ crest’s border, complemented by the return of a gold star signifying England’s World Cup win in 1966 and the addition of a gold ribbon graphic below inscribed with “150 years” and the dates 1863 and 2013. The tidy crewneck shirt subtly features the St George’s cross in the hem’s side vents. Nike’s all about performance who continue their football shirt production using recycled water bottles, atop of the Swoosh’s Dri-FIT technology, tailored construction and laser-cut ventilation, making sustainable sportswear look mighty. Paired with navy shorts and white socks, England will debut the kit in an international friendly against the Republic of Ireland at Wembley on 29 May.

Click here to view the embedded video.

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Footpatrol x Le Coq Sportif Eclat ‘Macaron Edition’http://www.wearehq.com/2013/05/footpatrol-x-le-coq-sportif-eclat-macaron-edition/ http://www.wearehq.com/2013/05/footpatrol-x-le-coq-sportif-eclat-macaron-edition/#comments Sun, 19 May 2013 23:01:17 +0000 Denis http://www.wearehq.com/?p=58115

Foot Patrol and Le Coq Sportif link up again on the sport label’s classic Eclat runner. Having brought attention back to the 1985 birthed shoe after a successful first collaboration last year that embodied a certain London character, Team FP now pay tribute to France’s most famous confectionary creation, the macaron. Food inspired footwear makeups are very welcome after the PUMA and Hypebeast ‘Dim Sum Project’, and now it’s for those with a sweet tooth. Like the small sweet cake’s intricate presentation and elegance, the execution on this Eclat is exceptional. The flamboyant splash of turquoise, the smooth pig-skin suede upper and the soft satin lining all ooze class, sealed by an always winning gumsole. Hints of metallic gold and 3M speckled laces lightly top this very, very tasty shoe off.

Get your macaron fix on, when this Footpatrol x Le Coq Sportif Éclat arrives at Foot Patrol on Saturday 1st June.

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King Apparel Summer 2013 Headwearhttp://www.wearehq.com/2013/05/king-apparel-summer-2013-headwear/ http://www.wearehq.com/2013/05/king-apparel-summer-2013-headwear/#comments Fri, 17 May 2013 04:02:13 +0000 Denis http://www.wearehq.com/?p=58024

Although apparel is part of the name, British streetwear label King Apparel have a strong standing point in headwear, having released over 320 styles in their 10 year history, adding up to over 100,000 hats produced in that time. That’s a hell of a lot of hats and they can boast about being the first brand to ever do a New Era hat, and the first European brand to collaborate with Starter Black Label. Those collaborations are carried forward, contributing towards King Apparel’s Summer 2013 collection. New Era’s famous fitted 59Fifty model and Starter’s snapbacks both carry a handful styles complete with heavy and bold 3D embroidery which is a beautiful thing. Starter wise, the Militia style is a highlight. It stands out even though it’s in camouflage, but the waterproof jacket fabric build and the subtle leather ‘K’ tab are sweet added touches.

In addition, King Apparel’s own silhouettes are up there too. Their own snapback styles, made on the same production line as their Starter branded hats, implement a nice range of lightweight materials to keep your dome protected and ventilated in the eventually hot season. A sound shout to the brand’s 10th anniversary comes in the motif, ‘03 Til Infinity’ — a reference and play on the hip-hop group Souls Of Mischief debut album ‘93 till infinity’, featured on quite a luxurious hat — suede bill, customised interior ‘Reign Supreme’ hat taping and cyan blue satin inner lining that’s synonymous with King’s colours. Rounding off are their 6-panel hybrid caps that have a smarter, lower profile and that heavy 3D embroidery, making the Signature design pop a lot. It’s quite an exceptional range and spoils you for choice. All 12 styles of head gear are available now from King Apparel.

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Nike Air Max 90 Strata Grey/Cyber Greenhttp://www.wearehq.com/2013/05/nike-air-max-90-strata-grey-cyber-green/ http://www.wearehq.com/2013/05/nike-air-max-90-strata-grey-cyber-green/#comments Fri, 17 May 2013 01:10:45 +0000 Denis http://www.wearehq.com/?p=58074

Nike Air Max 90s stay relevant from their birth until present day, and it’ll remain that way for time to come. This Strata Grey/Cyber Green evokes original makeup sensibilities with simple yet effective colour placement. It being a running shoe, it gets an updated touch from the on-trend performance Volt-like Cyber Green. This striking AM90 is a premium variation, giving the shoe a solid look and feel, and are bound to brighten up the current grey climate. These are available from Crooked Tongues.

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Director Danny Sangra Shares His Work and Homehttp://www.wearehq.com/2013/05/director-danny-sangra-shares-his-work-and-home/ http://www.wearehq.com/2013/05/director-danny-sangra-shares-his-work-and-home/#comments Fri, 17 May 2013 00:00:47 +0000 Denis http://www.wearehq.com/?p=57301

It’s widely said and known that actions speak louder than words, and British creative powerhouse Danny Sangra makes some definite noise with his often silent videos. The equal-opportunity visualist is better known for his work behind a camera, having directed fashion videos for the likes of Miu Miu and Harrods, and also music promos for Metronomy, Florence and The Machine and A$AP Rocky (the lavish ‘Goldie’ video out in Paris). On the flipside, it’s his short silent films that are really captivating — you get a glimpse of ‘A Lunch Break Romance’ below (which you can watch in full here) in this Crane.tv episode, they catch insight to Danny’s work and personal life. Danny also gives an awkward yet humorous intro that’s seen in those very shorts. You can see and find out more about Danny’s work over at his website.

Click here to view the embedded video.

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An Illustrated Look of Nike SS13 by Josh Parkin for The Chimp Storehttp://www.wearehq.com/2013/05/an-illustrated-lookof-nike-ss13-by-josh-parkin-for-the-chimp-store/ http://www.wearehq.com/2013/05/an-illustrated-lookof-nike-ss13-by-josh-parkin-for-the-chimp-store/#comments Wed, 15 May 2013 23:15:02 +0000 Denis http://www.wearehq.com/?p=57367

Always producing fresh takes on lookbooks is the The Chimp Store. They’ve drafted in the talents of Leeds-based artist Josh Parkin who draws us a fun look at the retailer’s Nike Spring/Summer 2013 inventory. Josh has taken the outdoors onto paper with slightly abnormal sunny vibes. Scenes from the lookbook include car washes, shark attacks and building demolition showcase Nike releases of Air Max 1s and 90s in retro colourways, flaming Engineered Mesh variations, the Lunar Presto, Blazer suede Air Force 1, zen-like Roshe Run and the revered BW. All shoes are available from The Chimp Store.

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Plume – The Recoiling Bicycle Mudguardhttp://www.wearehq.com/2013/05/plume-the-recoiling-bicycle-mudguard/ http://www.wearehq.com/2013/05/plume-the-recoiling-bicycle-mudguard/#comments Wed, 15 May 2013 02:00:24 +0000 Denis http://www.wearehq.com/?p=58032

When riding around anywhere (especially in the rain) on a bicycle, a mudguard is essential to keep dirt off you and of course your bike. Mudguards are kind of a long attachment and long in the effort sense too. Easy to attach, yet easy to get nicked. And overall, they’re not great looking items, so welcome Plume. They’ve designed and created a sleek mudguard that wraps into a tight circle under your seat with the gentle press of a finger, even if you’re in motion. The mudguard’s built to last with a stainless steel core instead of plastic, so you can expect it to be able to deal with some nasty conditions. It’s a modern, easy-to-use and very functional item for all riders. Head over to Plume’s Kickstarter to get your hands on the first run of this innovative mudguard.

Click here to view the embedded video.

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Hypebeast x PUMA ‘Dim Sum Project’ Blaze of Glory OG & LTWThttp://www.wearehq.com/2013/05/hypebeast-x-puma-dim-sum-project-blaze-of-glory-og-ltwt/ http://www.wearehq.com/2013/05/hypebeast-x-puma-dim-sum-project-blaze-of-glory-og-ltwt/#comments Tue, 14 May 2013 23:25:10 +0000 Denis http://www.wearehq.com/?p=58053

We highly appreciate good food and footwear, but together it can be a messy affair — clumsy grub droppings onto your shoes can be a serious potential staining pain. When food inspires a shoe’s makeup, it’s another story and this how PUMA and Hypebeast have worked things out on the classic Blaze of Glory runner. Having been around since 1991, the rarely seen Blaze of Glory silhouette gets its shine on in this collaborative effort by blog heavyweights Hypebeast. Them being based in Hong Kong, Hypebeast drew inspiration from the country and city’s culture — food, Dim Sum to be precise. Dim Sum translates to mean ‘touch the heart’ and is the core of Hong Kong’s culinary culture and local lifestyle, and two prominent dumplings in the cuisine, Siu Mai and Har Gao, are referenced to in this pack.

The Siu Mai steamed pork dumpling gets a nod by the Blaze of Glory OG. The luxurious tonal yellow leather and suede upper referencing Siu Mai’s yellow wrapping, the neoprene boot for fit and comfort, and the white thick cushionCELL midsole make these a superb tasty pick in the pack. On the menu too, the PUMA Blaze of Glory LTWT opts for a Har Gao makeup. Har Gao is a shrimp dumpling with a delicate translucent wrapping, and is reflected in the shoe’s pink camo appearance. The shoe itself is lighter in weight and more flexible than the OG with a FAAS 250 midsole, proving suitable for this dish.

Although the shoes both look wild in their respective bold colourway or camouflage flex, they certainly complement each other in this pack, as they would at the dining table. Strong packaging finishes this release, as each pair is served up in a dust bag with a faux bamboo steam basket print, that mimics what Dim Sum is generally served in, and also accompanied by a dual branded pair of chopsticks.

The Puma x Hypebeast ‘Dim Sum Project’ pack drops in the UK this Friday May 17th at End, Foot Patrol and Hanon.

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