London, Carnaby street, Nike SB?, UEONO. Situated above Size in the heart of the city WeAreHQ were able to get an early look in at the launch of the new Nike store dedicated to its skateboard division.
It would seem over the years Nike have become experts in the world of skate, so much so they have been able to divide the new SB range into categories; impact, control and board feel for individual skater requirements.
The newly introduced Lunar One Shot sees Nike introduce their lunarlon cushion technology to a skate model with the intention of offering boarders a lightweight comfortable feel.
Nike have managed to encompass all things skate into this store, with art displays by London based artist/skate enthusiast Stevie Gee, and a range of matching SB apparel on offer it’s due to be a sure hit.
It’s good to see such a good turn out for Europe’s first Nike SB store. Be on the lookout for exclusive SB dunk releases, the Chinese New Year edition are currently stocked In store looking crazy on the shelf. Fire!
Words by : Lii