Boxfresh x Intercity – Art & Sole x WeAreHQ: Swich It Up

WeAreHQ has been asked to design a pair of shoes for a competition set up by Boxfresh and Intercity’s Art & Sole, called Swich It Up.

The project is in aid of UK charity Teenage Cancer Trust, and in partnership with retailer Schuh. The competition invites creatives to re-design the Boxfresh Swich hi-top silhouette. The winning design will go into production and will be sold at schuh nationwide, as well as through the Boxfresh website, and the winner will also win £1000 plus a work placement at the Boxfresh headquarters. For each competition entry Boxfresh will give £1 to the charity, as well as 10% of the sales of the production shoe (to find out more, visit the Boxfresh Facebook page).

In order to demonstrate the possibilities of the competition, and to inspire creativity in general, Boxfresh asked Intercity to help curate an art-based project and commission five international artists to come up with their own version of the Swich.

Our very own Freethought designed the shoes for WeAreHQ. The inspiration was us; wanting to first keep within our branding of black and white. WeAre premium! Quality over quantity. Luxury grey suede, premium black leather, solid gum sole, anaconda snake skin, gold eyestays, and stitch details. To enter Swich It Up, download the blank template, simply visit the Boxfresh Facebook page here. The competition closes on 25 February 2013, with voting open until 4 March and the winners announced on 19 March. Good luck!

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