WeAreHQ & B Fashion Present The Emerging Designer Fashion Show (Recap)

Oct
04/11

Written by Tiffany
Tuesday, 4 October 2011

A huge thanks to all who came down and celebrated with us at the Emerging Designers Fashion show at Chinawhite during London fashion Week. It was truly an awesome event and the whole teams are still buzzing from the fun.

WeAreHQ and B Fashion held our first fashion event at London’s hotspot with the aim to expose amazing new talent to press and fashion industry professionals. We were lucky enough to have the Vivienne Westwood team down to judge the show in its full glory. The show did not disappoint, the Westwood team were so impressed with the calibre of talented individuals that choosing a winner had proven to be quite tough!

The tension was running high amongst the crew, making sure timings were perfect and everyone was wearing a smile. Although the models looked immaculate and seemed composed with their poses, backstage was an entirely different matter! “Working back stage was a huge buzz! Clothes flying everywhere, dressers crawling across the floor and models running around with clothes hanging off… It was a great experience and all the hard work paid off! Bring on the next one!” - Jasmine May, Backstage Coordinator.

After many photos and wardrobe changes the ten beautiful collections had been shown and it was crunch time! Which designer would strike the Westwood judges fancy?

Back stage whilst our guests were keeping themselves topped up on drinks, the collections were analysed. Colours, textures, composition, techniques all came into consideration when under the scrutiny of the well trained eyes at Westwood. Finally they had come to their grand decision — congratulations to Ross Whittred, who won a cash prize and an exclusive internship at one of the most highly regarded British fashion houses that’s Vivienne Westwood! The judges loved how immaculate and well made his collection was. The equally talented runner up prize was awarded to Jennifer Durran who made a very unique and vibrant collection in complete contrast to Ross’. Jennifer was awarded a cash prize as well as her own website to professionally promote her fashion designs.

Ross Whittred

Jennifer Durrans

Here are the rest the rest of the contestant’s collections:

All in all, the night was a complete success. I for one felt like a proud mum when the winning designers were announced. We would like to take this opportunity to name drop some thank you!

Huge thank you to these guys for helping to make the night a special one: