Fashion forward sportswear brand, Y-3 have released their Spring/Summer 2011 communication campaign and it’s inspired by Yohji Yamamoto’s love for rock ‘n roll and the striking, dark energy that’s behind it. “I’m a rocker at heart,” says the designer.
The video gives an energetic and fearless movement through the tunnel, coupled with the hard, emulating rock sound that builds excitement and tension, which plays off the iconic Y-3 logo.
The visuals capture the moodiness of the imagery, highlighting the strong connection between rock ‘n roll and fashion, and the video translates well into still images for the campaign.
Check it out.
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