Following the news of Clarks Originals opening a pop-up store, WeAreHQ popped down to Regent Street, London to check it out and see what was poppin’. Boom boom.
On first impressions, it isn’t exactly your typical pop-up store or temporary retail space; it’s just smart rearrangement and being resourceful with the space that’s already there – a “store takeover” as stated on their flyer. The ground floor of what is already a Clarks store is now a dedicated floor totally to Clarks Originals, and deservedly so. The brand’s made a strong revival and is as popular as ever again having reached out to guys, girls and kids of all ages.
On entrance of the store, a fairly large red cube with shelving holds eye-catching pieces like the Strummerville pack collaboration. It’s a definite festive piece of footwear that helps celebrate music. The best thing about the pack is that £2 of each sale of in that pack goes towards the Strummerville Foundation – set up by the late Joe Strummer of The Clash, that’s a Foundation for New Music.
Clarks Originals’ timeless classic Desert Boot is well stocked in an array of colours, materials and prints, so there’s a pick for anyone and everyone – definitely spoilt for choice. Out of everything that was there, I fell in love with Laura Ashley’s collaboration, seeing her Sweet Alyssum print – in rosehip and blue colourways – on a women’s Desert Boot. The floral design gives the Desert Boot a vibrant new look for summer and I’m sure it’ll be a hit with ladies.
A sweet surprise came in the form of a revitalised classic that was the Jink. It’s a light, low cut shoe with a smooth silhouette and slimline crepe sole. It’ll be an ultimate summer casual. The lace-up version comes in an assortment of blush pink, sand or cola suede finishes. Also there’s the incredibly soft leather bone or navy colourways.
Overall, there’s a brilliant selection of causal footwear on show by Clarks Originals, so be sure to check out Clarks Originals store takeover as it’s running now until 20th February 2011 at 101 Regent Street, London. At the back of the store is a massive chalk board for any one feeling creative to leave a mark, so go and sign yourself in!
Check the store out for live music from Strummerville from 15-20th.
Photography: Mister Ollie