Nike Sportswear Presents: 1LOVE Brooklyn with Theophilus London

[youtube]http://www.youtube.com/watch?v=uyHO4S-L9I4&feature=player_embedded[/youtube]

As part of the lead up to the World Basketball Festival, (back in June, WeAreHQ’s Coach was sent to New York to attend a very special press conference that was held by Nike for their announcement of the WBF and got coverage here, here, and here) Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes an online documentary series, a basketball tournament, and a Manhattan block party takeover.

Brooklyn-raised rapper, songwriter and producer Theophilus London (another decent subject that WeAre have covered) kicks it off, as the focus of the first 1LOVE episode, in which he gives a tour of the Brooklyn neighborhood he grew up in and uncovers what makes his borough unique.

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