A number of our team are into their photography, and when we got sent this press release by Hasselblad Photography Magazine, we just had to share it with you. It showcases Swedish landscape photographer Hans Strand, using the Hasselblad H4D-4 camera (with no additional equipment) to capture epic pictures of the Eyjafjallajökull volcanic eruption in Iceland.
The H4D-40 features a 40 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H system cameras, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance.
Check out the release:
Renowned for his aerial photography, landscape photographer Hans Strand came within 600 meters
of the Icelandic volcano Eyjafjallajökull in a Cessna 172, recording the eruption that kept European air
traffic grounded for weeks at close range with his H4D-40. It took Hans Strand seven attempts to fly
to Iceland due to the vast ash cloud of the Eyjafjallajökull volcano. Yet his persistence paid off, as he
was one of the few photographers to capture images of the massive eruption.Well aware of the extreme shooting conditions aboard the Cessna and the unique nature of his pictures,
Strand took a camera that he could depend on completely: his H4D-40. Not only its reliability during
the shoot, but also the quality of the results confirm that he made the right decision. His spectacular
shots captured individual particles of ash within the dark cloud as well as the veil-like rain of dust – not
to mention chunks of rock being ejected from the crater with tremendous force. While Strand felt safe
in the Cessna, he describes the spectacle as awe-inspiring: “The noise of the volcano was incredible.
There were continuous explosions and huge bursts of lava shooting into the sky.”In the face of such difficult conditions, the 54-year-old professional photographer also chose to rely on his Hasselblad for this shoot because he wanted to make extreme enlargements of his photos. TheH4D-40’s outstanding image quality and high resolution guarantee that even the most minute detailsappear razor-sharp and with excellent definition. Working in the confines of the Cessna, the medium format camera proved as convenient as a 35mm DSLR: “I set the sensitivity to ISO 200 and the shutterspeed to 1/800, and that was it – I was just pointing and shooting,” he recalls.
Strand not only used the H4D-40 for hand-held shots while airborne. He also worked without a tripod
on the ground, framing the ash cloud as a dramatic background to the tranquil Icelandic landscape:
“The H4D-40 is naturally an outdoor camera, and it’s just as well-suited for this job as a conventional
DSLR. I also used it for hand-held shots of Icelandic ponies near the ash cloud.”For his close-up pony portraits, Strand relied on his camera’s True Focus technology, the most important
advance of the H4D generation. Thanks to this innovation, he was able to correctly and accurately
focus on a pony on the left-hand edge of the frame, despite the close range. “True Focus worked
perfectly, just as I had expected,” he notes.“I cleaned it carefully every time I left the car.”
Back at his computer, Strand used the latest update of Phocus, Hasselblad’s workflow software. “I
processed the images in Phocus 2.5, and I think it’s a fantastic application. The shots needed virtually
no further editing after the initial processing.” And while the colors of his images are extremely vivid,
Strand did not doctor them after the fact. “To pre-empt discussions about falsified colors, I make it a
point to only correct the color balance,” he explains. “The intense blue of the ash cloud background is
completely authentic. You really have to see the colors of Iceland to believe them.”“The camera got pretty dirty while shooting the interior of the ash cloud from the ground,” reports
Strand, who had no problems keeping his gear operational under such extreme conditions in the field:
A few of his impeccable pictures (remember, no tripod or any other equipment was used; just man, and camera):
Thanks to Hasselblad Photography Magazine for the press release.









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