Westfield London has partnered with fashion magazine Sunday Times Style to bring host to The Greatest Fashion Show on Earth. The event is held in the middle of the Westfields first level with a silver metalic stage set up complimented by blue light ambience. The 3 day specticle kicked off on the 18′th until the 20′th showcasing some of what Summer 2010 has to offer from some of our high-street brands. Topman, Zara, Reiss, French Connection and many others featured.
The VIP evening will bring together designer and design-led fashion retailers, fashion influencers and celebrity fashion fans with a champagne reception, spectacular fashion show and a charity auction to support the White Ribbon Alliance. Sarah Brown, The White Ribbon Alliance Global Patron, is also a special guest for the evening.
With television presenter George Lamb hosting, bringing you access to behind the scenes and up-to-the-minute interviews with the creative masterminds of the show. There’s even a whisper that a celebrity model may walk the runway. Watch this space. Don’t miss the greatest finale – two of the BFC Vogue Designer Fashion Fund short-listers will be showcasing their talent on the runway. The short-listers include Christopher Kane, Clements Ribeiro Erdem, Nicholas, Kirkwood, Marios Schwab and Richard Nicoll.
The mens collections consisted of vibrant fluroescent colours with pink polo shirts, shorts accompanied by the Sperry deck shoe which featured a couple of times on the runway in the mens contemporary casual lines. A few nice pieces from the Zara womens collection with a rustic beige oversized shirt and the Topshop dress with smooth pastel colours reminiscent to Emilio Pucci’s 96′ “Borderline” classic.
Westfield Shopping Centre , Ariel Way London W12 – 020 3371 2300
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